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Insight of the Day: Polling finds most consumers concerned about plastic packaging and refill options

UK Consumers Demand Reduction in Single-Use Plastic Packaging:

Key Findings:

  • Concern Over Plastic Packaging: 83% of UK consumers are concerned about the amount of plastic in their weekly grocery shop.

  • Desire for Reduction: 64% of consumers are motivated to reduce their use of single-use packaging when grocery shopping.

  • Commitment to Reuse: 81% use reusable shopping bags and 65% own reusable water bottles.

  • Lack of Alternatives: The main barrier to further reduction is the lack of available sustainable alternatives.

  • Call for Action: 71% of consumers would view brands and retailers more favorably if they offered reuse and refill options and reduced packaging.


  • Market Opportunity: There is a clear demand for reuse and refill systems in the UK grocery sector.

  • Brand Reputation: Brands that adopt sustainable packaging practices can enhance their image and appeal to environmentally conscious consumers.

  • Policy Change: The upcoming general election provides an opportunity for political parties to address this issue by committing to legally binding reusable packaging targets and banning single-use plastics.


  • Retailers and Brands: Invest in reuse and refill infrastructure, expand trials, and offer incentives to encourage consumer adoption.

  • Government: Implement legally binding targets for reusable packaging and ban single-use plastics to create a supportive regulatory environment.

  • Consumers: Continue to demand sustainable alternatives and support brands that are taking action to reduce plastic waste.

By working together, consumers, businesses, and policymakers can create a "reuse revolution" and significantly reduce the environmental impact of single-use plastic packaging in the UK.

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