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Insight of the Day: Redefining Beauty: The Rise of Male Makeup Brands in the Modern Era

Imagine, for a moment, the traditional face of makeup. Chances are, the image that springs to mind is predominantly feminine. Yet, as societal norms evolve, so too does the landscape of the beauty industry. Today, we stand at the precipice of a remarkable shift: the emergence of makeup brands designed by and for men, a movement that not only challenges but also reshapes our understanding of masculinity and self-expression.

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