At-Home Skincare Devices:
There's a surge in popularity of at-home devices using microcurrent or LED light technology.
Gen Z is the most likely demographic to own and purchase these devices.
Younger millennials show high interest in trying these devices.
Facial Spas:
Membership-based facial spas offer affordable alternatives to high-end spas.
Men are surprisingly twice as likely as women to have tried these spas.
While people with lower incomes show interest, those with higher incomes are more likely to have used them.
At-Home vs. Spa Treatments:
More people do at-home facials than spa facials.
Men prefer weekly spa facials, while women prefer at-home treatments.
Overall Trend:
Skincare treatments are becoming more accessible to a wider audience, including middle-income earners and men.
The market for both at-home devices and spa services has significant potential for growth.
Additional Insights:
CivicScience conducted this research through a database of over 130 million consented profiled respondents.
The article emphasizes the evolving nature of the beauty industry and how it caters to the changing needs of consumers.
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