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Insight of the Day: Sober travel and TikTok guide Australian Gen Z trips

Gen Z Travel Trends

  • Sober Travel: A significant portion of Gen Z travelers (62%) are opting to limit alcohol consumption while traveling, citing safety concerns, cost-effectiveness, and a desire to avoid feeling unwell.

  • TikTok Dominance: TikTok has become the go-to platform for travel inspiration (61%) and planning (69%) among Gen Z. Many (41%) have even booked trips directly based on content seen on TikTok.

Top Destinations for Young Australians

  • Japan is the top desired destination for Gen Z Aussie travelers (62%).

  • Italy follows closely (57%).

  • New Zealand remains a popular choice (50%).

Insights for the Travel Industry

  • This demographic is a valuable market, representing a quarter of international travel.

  • To cater to Gen Z:

  • Highlight experiences beyond alcohol-centric activities.

  • Maintain a strong, engaging TikTok presence.

  • Consider partnering with TikTok influencers for destination promotion.

Additional Notes

  • StudentUniverse is a travel agency catering to students and young adults.

  • This report underscores the need for the travel industry to adapt to the shifting preferences and behaviors of Gen Z travelers.

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