Gen Z Travel Trends
Sober Travel: A significant portion of Gen Z travelers (62%) are opting to limit alcohol consumption while traveling, citing safety concerns, cost-effectiveness, and a desire to avoid feeling unwell.
TikTok Dominance: TikTok has become the go-to platform for travel inspiration (61%) and planning (69%) among Gen Z. Many (41%) have even booked trips directly based on content seen on TikTok.
Top Destinations for Young Australians
Japan is the top desired destination for Gen Z Aussie travelers (62%).
Italy follows closely (57%).
New Zealand remains a popular choice (50%).
Insights for the Travel Industry
This demographic is a valuable market, representing a quarter of international travel.
To cater to Gen Z:
Highlight experiences beyond alcohol-centric activities.
Maintain a strong, engaging TikTok presence.
Consider partnering with TikTok influencers for destination promotion.
Additional Notes
StudentUniverse is a travel agency catering to students and young adults.
This report underscores the need for the travel industry to adapt to the shifting preferences and behaviors of Gen Z travelers.
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