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Insight of the Day: Sonic launches 6 beverages to quench America's thirst for innovation


  • Sonic launches Flavorista Favorites, a new line of customizable signature drinks.

  • The lineup includes lemonades, slushies, and classic soft drinks with a twist.

  • Several of the beverages fit into the "dirty soda" trend.

  • Coffee chains like Dutch Bros, Caribou, and Starbucks are focusing on cold beverages and "refreshers."

  • The beverage category has become more competitive, with brands like McDonald's and Taco Bell also vying for a share of the market.

  • Sonic aims to capture a bigger piece of the $100 billion specialty beverage market with its new app-exclusive lineup.

Key Takeaway:

  • The specialty beverage market is becoming increasingly competitive, with brands focusing on innovative and customizable drinks to attract consumers.


  • The trend towards innovative and customizable beverages, like "dirty sodas" and "refreshers," is likely to continue as brands compete for market share.


  • Sonic's Flavorista Favorites is a strategic move to differentiate itself in the crowded beverage market.

  • The company is leveraging its reputation for drink customization and innovation to attract customers.

Implications for Brands:

  • Brands need to focus on developing unique and customizable beverage options to stand out in the crowded market.

  • Leveraging mobile apps and technology to offer exclusive deals and personalized experiences can be a key differentiator.

  • Staying ahead of emerging trends like "dirty sodas" and "refreshers" is crucial for success in the beverage industry.


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