Broad Trend: Personalization | Industry Trend: Hyper-Customized Beverages 7 Brew is challenging traditional coffee culture by transforming everyday drink purchases into personalized beverage experiences. According to Bloomberg Businessweek, the Blackstone-backed drive-through chain has expanded to more than 900 locations across 38 U.S. states, attracting younger consumers with customizable coffees, energy drinks, sodas and lemonades. Its popularity extends to TikTok, where cr