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Insight of the Day: State of the Beverage Alcohol Industry

Ready-to-drink cocktail and hard seltzer sales are softening, but these convenient products hold broad appeal among age and household income cohorts.

Beer sales remain strong in the convenience channel.

Soft drink brands crossing into beverage alcohol are trending, especially with younger adult consumers.

Gen Z preferences in non-alcoholic beverages, such as energy, fruit flavors, and added benefits, can inspire innovation in beverage alcohol.

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