Insight of the Day: Sweet and healthy? Discover the top five functional foods in confectionery

Findings:

• Confectionery is evolving with functional ingredients like probiotics, protein, fiber, and plant-based alternatives.

Key Takeaway:

• 2024 is shaping up to be the year of healthier confectionery options, combining indulgence with health benefits.

Trend:

• There's a significant shift towards better-for-you sweets featuring health-enhancing components.

Conclusions:

• Functional foods in confectionery are becoming mainstream, appealing to health-conscious consumers.

Implications for Brands:

• Brands should innovate with functional ingredients to meet the growing demand for healthier sweet treats.

Source: https://www.confectionerynews.com/Article/2024/06/03/the-top-five-functional-foods-in-confectionery