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Insight of the Day: The future of music creation? Suno’s AI app hits the App Store


  • Suno, an AI startup, has launched an iOS app for text-to-music generation.

  • The app democratizes music production, allowing anyone with a smartphone to create original music.

  • Suno's AI model generates full songs with vocals, instrumentation, and arrangements based on text prompts.

  • The company faces a lawsuit from major record labels alleging copyright infringement in its AI model training.

Key Takeaway:

Suno's iOS app is a major step in the democratization of music creation, but it also raises legal and ethical concerns about copyright and the role of AI in creative processes.


The trend is towards increased use of AI in creative fields like music, but the legal and ethical implications of this technology are still being debated and determined.

Who is it about?

The article is about Suno, an AI startup, and the music industry as a whole, as it grapples with the implications of AI-generated music. It also mentions major record labels and the Recording Industry Association of America (RIAA).

Description of consumers/product:

  • Consumers: The app is targeted towards anyone interested in creating music, regardless of their musical background or experience.

  • Product: The Suno iOS app is a music generation tool that uses AI to create original songs based on text prompts.


  • Suno's iOS app has the potential to revolutionize music creation by making it accessible to a wider audience.

  • However, the lawsuit filed by major record labels highlights the legal challenges and copyright concerns surrounding AI-generated music.

  • The future of music will likely be shaped by both human creativity and AI, with ongoing debates about the role of AI in artistic expression.

Implications for brands:

  • Music-related brands and platforms need to adapt to the rise of AI-generated music and explore ways to incorporate it into their offerings.

  • Brands need to be aware of the legal and ethical implications of using AI in music creation and ensure they are complying with copyright laws.

Implications for society:

  • The democratization of music creation through AI could lead to a surge in creativity and new forms of musical expression.

  • The use of AI in music raises questions about the value of human creativity and originality.

  • The legal and ethical implications of AI-generated music need to be carefully considered and addressed to ensure a fair and sustainable future for the music industry.

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