This article delves into the psychology behind trends, exploring why people are drawn to new and shiny aesthetics and why trends catch on in the first place. The psychologists interviewed in the article suggest that trends start with individuals or small groups, then gain momentum as others start to focus on them, leading to widespread attention. Trends provide a sense of excitement, belonging, and connection for people, as well as the fear of missing out (FOMO), which drives individuals to join in on trends even if they are unsure about them.
The impact of social media on trend culture is also highlighted, with platforms like TikTok and Instagram democratizing trend culture and making it more accessible. The rapid dissemination of information online has contributed to the increased pace at which trends come and go, leading to trend fatigue among some individuals. The article suggests that the saturation of trends and the shortened lifespan of aesthetics or vibes may make it challenging for individuals and brands to keep up with the constant turnover of trends. Ultimately, the article raises the question of whether trend culture will ever change, suggesting that until it becomes trendy to not be on social media, trends are likely here to stay.
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