The article highlights the growing trend of alcohol-free spritzes in the UK market, driven by
Increasing consumer preference: 72% of UK consumers prefer spritz serves.
Growth of the no-and low-alcohol sector: Expected to grow by a third by 2026.
Consumer demand for premium alcohol-free options: Consumers seeking healthier choices without sacrificing taste or quality.
Key players in this trend include:
Wild Idol: A premium alcohol-free sparkling brand partnering with high-end hospitality venues like The Dorchester, The Pig Group, and 1 Hotel Mayfair to offer bespoke spritz menus.
The Ivy: Launched the first alcohol-free fine wine list in January, indicating the growing demand for sophisticated non-alcoholic options.
Other brands: Numerous brands are releasing alcohol-free spritz options to cater to the growing demand.
Other relevant points:
Wild Idol's unique selling point: Made from a pure blend of grapes that has never contained alcohol or been fermented.
Target audience: "Conscious hedonists" who want to moderate their alcohol intake without compromising on quality.
Legal win for alcohol-free brands: The rejection of Alcohol Change UK's application to ban the phrase 'Dry January' allows brands to freely refer to the month-long period of abstinence.
Overall, the article suggests that the alcohol-free spritz trend is here to stay and will continue to gain momentum as consumers seek healthier and more diverse beverage options.
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