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Insight of the Day: Want more joyful days? Indulge in good wine, survey reveals

A recent survey of 2,000 American wine drinkers reveals that a third of their month is filled with "extraordinary" days, often celebrated with family, friends, and a nice bottle of wine.

Key Findings:

  • 10 Extraordinary Days: The average American wine drinker experiences 10 extraordinary days each month.

  • Joyful Lifestyle: 74% believe a joyful lifestyle is subjective, but common factors include happiness, health, positive relationships, and comfort.

  • Treating Yourself: Half of the respondents treat themselves "any day," with birthdays and vacations being popular occasions for indulgences.

  • Sharing Joy: 76% prefer sharing their joyful moments with others, especially with loved ones.

  • Food and Wine: 61% consider a nice meal the perfect treat, and 80% believe pairing food and wine enhances the dining experience.

  • Italian Wine Preference: 67% believe Italy has the nicest quality wine compared to other countries.

  • Regional Wine Preferences: Different regions in the U.S. have varying preferences for Italian wines, such as Rosé, Pinot Noir, Pinot Grigio, Prosecco, and Chianti.


The survey highlights the importance of celebrating life's special moments with loved ones and enjoying indulgences like wine. It also emphasizes the role of food and wine pairing in enhancing the overall dining experience. Additionally, the survey reveals Americans' preference for Italian wines, with varying regional favorites across the country.


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