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Insight of the Day: Wellness watcher: How the food & beverage industry can aid consumer wellness goals

Key Trends:

  • Meal Kit Boom: Growth in popularity of meal kit delivery services (Blue Apron, HelloFresh, etc.) signals a desire for convenience & healthy eating.

  • Personalized Nutrition: Consumers, especially younger ones, want tailored dietary plans for specific goals and restrictions.

  • Premium for Wellness: People are willing to pay more for products and services that support health goals and fit their lifestyles.

Implications for Food & Beverage:

  • Embrace Meal Kits: Brands should consider partnerships with meal kit services or create their own offerings to cater to this growing market.

  • Focus on Customization:  Offer personalized recipes, meal plans, and products that cater to individual dietary needs and preferences.

  • Wellness as a Lifestyle: Position products and services as part of a holistic wellness approach, emphasizing how they fit into consumers' lives.

Additional Notes:

The report highlights the importance of understanding emerging trends in health and wellness to stay relevant and meet evolving consumer needs.

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