Gen Z's Beauty Shopping Habits:
Prioritize Spending: Gen Z prioritizes beauty alongside apparel, willing to invest in quality products and sustainable brands.
Research Before Buying: They research products before purchasing, focusing on ingredients and formulations.
Embrace Genderless Products: Gen Z is open to genderless beauty products and doesn't conform to traditional beauty standards.
Varied Spending: Monthly beauty spending ranges from nothing to over a thousand dollars, depending on individual needs and splurges.
Diverse Preferences: Beauty preferences are diverse, from bold makeup looks to minimal routines, emphasizing individual expression and confidence.
Skincare Focus: Skincare is a major focus, with routines ranging from simple to complex, emphasizing hydration, skin barrier health, and targeted treatments.
Makeup Trends: Clean girl makeup, island girl makeup, and Igari-style makeup are popular among Gen Z.
Fragrance Choices: Preferences vary from clean and fresh scents to woody and earthy notes or gourmand fragrances.
Beauty Hacks: Gen Z utilizes beauty hacks like multi-purpose brow pencils, daily sunscreen, peach fuzz removal, gua sha, cleansing oil for clogged pores, and heated eyelash curlers.
Investment in Treatments: Gen Z is willing to invest in expensive treatments like lasers and IPL for skin improvement.
Brand Preferences: Popular brands include Nars, Fenty Beauty, Gucci Beauty, Kiehl's, Le Labo, Aesop, Dermalogica, Hada Labo, Krave Beauty, Dr. Jart+, Skin1004, and more.
Online and Offline Shopping: Gen Z shops for beauty products both online and in physical stores.
Overall, Gen Z's approach to beauty is characterized by individuality, self-expression, and a focus on healthy skin. They are willing to invest in quality products and treatments while also embracing affordable options and experimenting with different styles.
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