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Insight of the Day: What do we want from fashion in 2024?

According to an article on NSS Magazine, the fashion industry will need to adapt to new consumer trends by 2024. One of the main trends that will emerge by then is sustainability, as consumers become more environmentally conscious and demand more eco-friendly practices from brands.

Another trend is individuality, as consumers seek unique and personalized products that reflect their personality and values. This means that brands will need to focus on customization, limited editions, and exclusive collaborations with artists and designers.

Finally, technology will continue to play a major role in shaping the future of fashion, with the rise of augmented reality and virtual reality experiences, as well as the increased use of blockchain technology to improve supply chain transparency and traceability.

Overall, the fashion industry will need to adopt new practices and technologies to meet the changing needs and expectations of consumers in the coming years.

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