Insight of the Day: What is '75 Soft'? The viral wellness trend everyone is trying this new year
- InsightTrendsWorld
- Jan 6
- 7 min read
Detailed Findings
Origin of the Trend:
75 Soft Challenge: A more balanced adaptation of the 75 Hard Mental Toughness Program created by entrepreneur and motivational speaker Andy Frisella.
75 Hard Program: Launched in 2019, it is a stringent 75-day challenge requiring five daily tasks with no flexibility—failure to complete any task resets the challenge to day one.
75 Hard Tasks:
Follow a diet with no alcohol or cheat meals.
Drink 4 liters of water daily.
Complete two 45-minute workouts, one outdoors.
Read 10 pages of a non-fiction book.
Take a progress photo daily.
Differences in 75 Soft:
Flexibility: Allows manipulation of personal goals and motivations.
Adjusted Guidelines:
Eat well and consume alcohol only on social occasions.
Drink 3 liters of water daily.
Engage in 45 minutes of movement daily, including one active recovery day.
Read 10 pages of a book daily.
No strict penalties for missing tasks—no reset to day one.
Popularity and Adoption:
TikTok: #75SoftChallenge is trending, with thousands of mentions.
User Engagement: Content creators are adopting the challenge for a more sustainable wellness approach.
Expert Insights:
Wynona Grant, F45 Training Coach: Highlights the balanced approach of 75 Soft as more attainable and sustainable compared to the all-or-nothing mentality of 75 Hard.
Key Takeaway
The 75 Soft Challenge has emerged as a more balanced and attainable wellness trend for 2025, offering flexibility and sustainability compared to its predecessor, 75 Hard. This approach encourages gradual lifestyle changes, making it appealing to a broader audience seeking long-term wellness without the rigidity that often leads to burnout.
Main Trend
Balanced Wellness Challenges for Sustainable Lifestyle Changes
Description of the Trend
The trend involves adopting wellness challenges that emphasize balance and flexibility, allowing individuals to integrate healthy habits into their daily lives without extreme restrictions. Unlike stringent programs, these challenges accommodate personal goals and offer room for adjustments, promoting long-term adherence and preventing burnout.
Consumer Motivation
Sustainability: Seeking wellness routines that can be maintained over time without overwhelming demands.
Flexibility: Desire for adaptable programs that fit into varying lifestyles and schedules.
Holistic Improvement: Interest in comprehensive well-being encompassing physical, mental, and emotional health.
Community Support: Engaging with trends that offer a sense of belonging and mutual encouragement.
What is Driving the Trend
Social Media Influence: Platforms like TikTok amplify wellness trends, making balanced challenges like 75 Soft highly visible and easily adoptable.
Burnout from Rigid Programs: Previous strict challenges like 75 Hard led to burnout, creating demand for more flexible alternatives.
Desire for Long-Term Wellness: Increasing awareness of the importance of sustainable health practices over quick fixes.
Accessibility: Challenges that accommodate different fitness levels and lifestyles appeal to a wider audience.
What is Motivation Beyond the Trend
Mental Health Awareness: Growing emphasis on mental well-being alongside physical health.
Personal Growth: Individuals seeking personal development and self-improvement through manageable challenges.
Work-Life Balance: Balancing wellness with other life responsibilities, making flexible programs more appealing.
Inclusivity: Desire for wellness trends that are inclusive and adaptable to diverse populations.
Who Are the People Article is Referring To
Content Creators and Influencers: Individuals on platforms like TikTok promoting and participating in the 75 Soft Challenge.
Wellness Enthusiasts: People interested in improving their health and lifestyle through structured yet flexible programs.
General Population: Individuals seeking achievable wellness goals without the extreme demands of rigid challenges.
Fitness Coaches and Trainers: Professionals like Wynona Grant who advocate for balanced approaches to fitness and wellness.
Description of Consumers’ Product or Service Article is Referring To and Their Age
Product/Service: 75 Soft Challenge—a 75-day wellness program promoting balanced and flexible health habits.
Age: Primarily targeting Gen Z and Millennials (ages 18-40) who are active on social media and engage with wellness trends.
Conclusions
The 75 Soft Challenge represents a shift towards more sustainable and flexible wellness programs, addressing the shortcomings of previous rigid challenges. Its balanced approach makes it accessible and appealing to a wider audience, fostering long-term healthy habits without the high risk of burnout. This trend underscores the growing demand for adaptable wellness solutions that integrate seamlessly into diverse lifestyles.
Implications for Brands
Opportunity for Wellness Brands: Brands can develop and promote flexible wellness programs that align with the 75 Soft ethos.
Engagement through Social Media: Leveraging platforms like TikTok to launch and amplify wellness challenges.
Product Development: Creating products that support balanced lifestyles, such as hydration trackers, flexible meal plans, and adaptable fitness routines.
Collaborations with Influencers: Partnering with wellness influencers to endorse and expand the reach of balanced challenges.
Implications for Society
Shift in Wellness Culture: Movement towards sustainable and balanced health practices over extreme regimes.
Increased Mental Health Focus: Greater recognition of mental well-being as a component of overall health.
Community Building: Enhanced sense of community and support through shared wellness challenges.
Accessibility in Wellness: Making wellness practices more inclusive and attainable for diverse populations.
Implications for Consumers
Enhanced Well-Being: Adoption of balanced challenges can lead to improved physical and mental health.
Sustainable Habits: Encourages the formation of long-term healthy habits without the pressure of rigid rules.
Reduced Burnout: Flexibility in wellness programs minimizes the risk of burnout, promoting consistent participation.
Empowerment: Empowers individuals to tailor wellness practices to their personal needs and lifestyles.
Implication for Future
The success of the 75 Soft Challenge indicates a future where wellness trends prioritize balance and sustainability. Brands and wellness programs will likely continue to innovate with flexible, adaptable solutions that cater to diverse lifestyles, ensuring long-term adherence and holistic health improvements.
Consumer Trend (Detailed Description)
Balanced Wellness Challenges: Consumers are increasingly seeking wellness challenges that offer a balanced approach to health and fitness. These challenges emphasize manageable daily tasks, flexibility in adherence, and sustainable lifestyle changes, making them more accessible and less intimidating than their more rigid counterparts.
Consumer Sub Trend (Detailed Description)
Flexible Fitness and Nutrition Programs: A subset of balanced wellness challenges that allow individuals to customize their fitness and nutrition plans according to personal preferences and schedules. These programs often include adjustable workout routines, adaptable meal plans, and optional wellness activities, catering to a wide range of fitness levels and dietary needs.
Big Social Trend (Detailed Description)
Integration of Wellness into Daily Life: The overarching social trend of seamlessly incorporating wellness practices into everyday routines. This includes mindful eating, regular physical activity, mental health practices, and community support, reflecting a holistic approach to health that transcends traditional fitness regimes.
Local Trend (Detailed Description)
Regional Wellness Challenges: Local adaptations of global wellness trends that cater to specific cultural and community needs. These challenges incorporate regional dietary habits, fitness preferences, and social norms, making wellness practices more relatable and effective within local contexts.
Worldwide Social Trend (Detailed Description)
Global Adoption of Sustainable Wellness Practices: The worldwide movement towards adopting wellness practices that are sustainable and adaptable to various lifestyles and cultures. This trend is driven by the global interconnectedness facilitated by social media, enabling the rapid spread and customization of wellness challenges like 75 Soft.
Name of the Big Trend Implied by Article
Balanced and Sustainable Wellness Challenges
Name of Big Social Trend Implied by Article
Holistic Integration of Wellness into Everyday Life
Social Drive (Detailed Description)
Desire for Sustainable Health and Well-Being: The social drive behind the 75 Soft trend is the collective aspiration for health and well-being that can be maintained over the long term. This includes the need for manageable and flexible wellness practices that fit into diverse lifestyles, fostering a sense of achievement and community without the stress of extreme challenges.
Learnings for Companies to Use in 2025
Prioritize Flexibility: Develop products and services that offer adaptable wellness solutions catering to varied lifestyles.
Emphasize Sustainability: Focus on long-term health benefits rather than quick fixes to build lasting customer relationships.
Leverage Social Media: Utilize platforms like TikTok to promote wellness challenges and engage with a broader audience.
Collaborate with Influencers: Partner with wellness influencers to enhance credibility and reach within target demographics.
Foster Community Engagement: Create platforms or communities where users can share their progress and support each other.
Strategy Recommendations for Companies to Follow in 2025
Develop Flexible Wellness Programs:
Create wellness challenges that allow for personal adjustments and cater to different fitness levels and lifestyles.
Utilize Social Media Marketing:
Engage with platforms like TikTok to launch and promote wellness trends, using hashtags and influencer partnerships.
Promote Holistic Health Solutions:
Offer products and services that address multiple aspects of well-being, including physical fitness, mental health, and nutrition.
Encourage User-Generated Content:
Foster a sense of community by encouraging customers to share their wellness journeys and experiences with your brand.
Provide Support and Resources:
Offer guidance, tips, and resources to help users successfully participate in wellness challenges, enhancing their overall experience.
Monitor and Adapt to Trends:
Stay informed about emerging wellness trends and be ready to adapt your offerings to meet changing consumer preferences.
Final Sentence (Key Concept)
The 75 Soft Challenge exemplifies the shift towards balanced and sustainable wellness practices, demonstrating how flexible, adaptable programs can effectively engage and support a diverse range of individuals seeking long-term health and well-being.
What Brands & Companies Should Do in 2025 to Benefit from the Trend
Brands and companies should actively embrace and promote balanced wellness challenges like the 75 Soft Challenge by creating adaptable and sustainable health programs. This can be achieved through:
Collaborating with Influencers: Partner with wellness influencers to reach a wider audience and lend credibility to your wellness initiatives.
Leveraging Social Media Platforms: Use platforms like TikTok to launch and amplify wellness challenges, utilizing trending hashtags and engaging content formats.
Encouraging User Participation: Develop interactive campaigns that invite users to share their progress, fostering a sense of community and mutual support.
Offering Customizable Solutions: Provide wellness products and services that can be tailored to individual needs and preferences, ensuring accessibility for a broader audience.
Promoting Holistic Health: Incorporate multiple facets of well-being, including physical fitness, mental health, and nutrition, into your wellness offerings to address comprehensive health needs.
Final Note
By implementing strategies that tap into the Balanced and Sustainable Wellness Challenges trend, brands can successfully take advantage of the movement. They can market to consumers who are looking for sustainable health solutions and are interested in integrating wellness into their daily lives. They can be a part of the trend by creating engaging, flexible, and holistic wellness programs that resonate with the audience’s desire for long-term well-being and community support.
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