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Insight of the Day: What’s the scoop? IDFA releases new ice cream trends survey

Key Findings of IDFA's Ice Cream Trends Survey

  • 97% of Americans Love or Like Ice Cream:  Ice cream remains a beloved treat across the nation.

  • Vanilla is America's Favorite Flavor:  Vanilla holds the top spot, with Chocolate and Strawberry following close behind.

  • Cookie Dough Tops Capitol Hill's List:  Capitol Hill staffers favor Cookie Dough as their go-to flavor.

  • Butter Pecan and Cookie Dough Rise in Popularity:  These flavors are shaking up the top five list.

  • Waffle Cones are Preferred: Waffle cones win over sugar cones among consumers.

  • Hot Fudge is the Top Topping: It beats out caramel and chocolate sauce.

  • Flavor is Key: 94% of respondents consider flavor the most important factor when choosing ice cream.

  • Home is Where the Ice Cream Is: Most Americans prefer enjoying their ice cream at home.

Additional Insights:

  • Capitol Hill's View of Congress: Both the general public and Capitol Hill staff see Congress as "Rocky Road: Anything but Smooth."

  • Economic Impact: The ice cream industry supports nearly 30,000 jobs and contributes $11.4 billion to the economy.

Further Information:

  • Full Survey Results: Available on IDFA's website.

  • IDFA's Capitol Hill Ice Cream Party: The 40th annual event will kick off National Ice Cream Month on June 12, 2024.

In Conclusion:

IDFA's survey reveals interesting trends in ice cream preferences, from classic flavors to new favorites. The data also highlights the importance of ice cream to the economy and its enduring popularity among Americans.

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