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Insight of the Day: What’s trending in snacks right now?

Key Snacking Trends in the UK (2024):

Consumer Preferences:

  • Healthier Snacking: Consumers are seeking healthier snacks with functional benefits, natural ingredients, and reduced sugar content.

  • Protein-Based Snacks: Protein-rich snacks like jerky and bars are gaining popularity as a healthier on-the-go option.

  • Functional Snacks: Snacks with added benefits like adaptogens and mushrooms are trending, catering to specific wellness needs.

  • HFSS-Compliant Products: There's a growing demand for healthier, HFSS-compliant snacks that don't compromise on taste.

  • Adventurous Flavors: Consumers are open to trying new and exotic flavors, like Indian-inspired snacks and spicy combinations.

  • Nostalgic Flavors: Classic and traditional flavors are making a comeback, appealing to Millennial consumers seeking a sense of nostalgia.

  • Meaty Flavors: Savory, meaty flavors are dominating the snacking scene, with barbecue variations and roast beef gaining traction.

  • Sweet & Spicy/Salty: The combination of sweet and spicy or sweet and salty flavors is predicted to be a hit in 2024.

Industry Trends:

  • Innovation in Free-From: Brands are investing in exciting free-from products, experimenting with alternative ingredients like pea protein and chia seeds.

  • Sustainability: Sustainability remains a top priority, with brands focusing on reducing carbon footprints and using eco-friendly packaging.

  • Elevated Classics: Timeless classics are getting a modern twist, with premium ingredients and refined flavors.

  • Popped, Not Fried: Healthier alternatives to fried snacks, like popped crisps, are gaining popularity.

Additional Insights:

  • Peak Snacking Time: Afternoon is the most popular time for snacking in the UK.

  • Chocolate: Chocolate remains a top snack choice, followed by crisps.

  • Younger Demographics: Brands are tailoring their products and marketing towards younger generations, particularly Millennials and Gen Z.

  • Trade Shows: Events like IFE provide valuable insights into emerging trends and innovative products in the snacking industry.

Overall, the snacking market in the UK is thriving, with a clear shift towards healthier, more sustainable, and flavor-forward options. Brands that cater to these evolving consumer preferences and embrace innovation are poised for success.

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