Insight of the Day: Who Will Gen Z Vote for Now?

Findings: A significant number of Gen Z and Millennial voters remain undecided after a 2024 election ballot shakeup.

Key Takeaway: Young voters are increasingly uncertain, showing dissatisfaction with traditional candidates.

Trend: Growing political disengagement among young voters.

Consumer Motivation: Desire for new, relatable candidates who align with their values.

Driving Trend: Disillusionment with the existing political landscape.

People: Gen Z and Millennials old enough to vote, typically aged 18-40.

Conclusions: Brands and political campaigns need to engage young voters with fresh, authentic messaging.

Implications for Society: Potential shifts in voter turnout and political engagement.

Big Trend: Rising political uncertainty and demand for change among younger generations.

Source: https://www.ypulse.com/article/2024/08/12/who-will-gen-z-vote-for-now/