Broad Trend: Playfulness | Industry Trend: Playful Beauty Packaging Beauty packaging is becoming playful, collectible and expressive, particularly in products targeting younger Gen Z and Gen Alpha consumers. From doughnut-shaped containers and whipped-cream-inspired shower gels to miniature fragrances and lip balms attached to handbags, brands are transforming everyday beauty products into objects consumers can enjoy, display and wear. The emerging challenge is to combine fun
