Broad Trend: Bold | Industry Trend: Experimental Beverages Beverage innovation is moving beyond familiar flavors toward unconventional ingredients, surprising textures and expressive experiences. Oatly's second Future of Taste Report, drawing on more than 200 interviews with beverage professionals across 21 countries, highlights growing industry interest in fermented drinks, botanical ingredients, colorful beverages and playful mouthfeel. These developments reflect the Bold c
