The wine industry can learn a lot from Taylor Swift's success in connecting with her fans. Here's how the wine trade can apply her...

Detailed Findings: Blue Monday (20th January) is considered the most depressing day of the year, but the article argues it's a fabricated...

Detailed Findings: "Zebra Striping":  Consumers are increasingly alternating between alcoholic and non-alcoholic drinks during social...

Detailed Findings On-Trade Revival : Key markets like China, Germany, Italy, Mexico, the UK, and the US are seeing a resurgence in...

Findings : Generational Trends : Gen Z  is driving growth in specialty coffee, preferring out-of-home consumption as part of social...

Findings : Cuervo’s Devil’s Reserve  is a new tequila that combines a “devilishly sweet heat” with a lower ABV (30%), appealing to...

Findings: The German On-Premise sector experienced a slight increase in consumer outings for drinks in May 2024, with a 3% rise in...

Summary: Findings: French consumers are shifting their beverage preferences during warmer months, increasing consumption of...