What is the Specialty Beverage Trend? The specialty beverage trend is a cultural and behavioral shift where consumers are increasingly...

What is the Wine vs RTDs  Trend? The wine category is facing stiff competition from ready-to-drink beverages (RTDs) , particularly among...

What Is the Wine RTD Boom? — Wine in a Box, and a Market on Fire Wine-based ready-to-drink (RTD) cocktails are one of the fastest-rising...

Why It's Trending: A Cultural Shift in Alcohol Consumption The battle between the wine industry and the ready-to-drink (RTD) category is...

Why It Is Trending: The Rise of Coffee-Shy Consumers Social Anxiety in Coffee Culture : Increasing shyness and discomfort among Gen Z...

Why it is the topic trending: An Unexpected Shift in a Deep-Rooted Cultural Practice The article highlights a surprising trend among...

Why the Topic is Trending: • Shifting Consumer Preferences: • Detailed Description: Younger consumers (legal drinking age and up) are...

Why it is the topic trending: Continued Dominance of Coffee:  The article highlights that coffee remains the most consumed beverage among...

Why It Is Trending Evolving Consumer Habits: • Consumers are seeking café-quality, customizable coffee experiences at home instead of...

Why it is the topic trending: The entry of Coca-Cola, a global beverage giant, into the spirits-infused canned cocktail market through...

What brand did Refreshed the "Roo" Mascot:  The iconic kangaroo logo has been updated to be more vibrant, with rounded lines, better...

Why is this topic trending? Canned Cocktail Trend:  Canned cocktails are increasingly popular as consumers seek convenience without...

Summary:  Absolut is expanding its product line with new RTS and RTD cocktails, including Espresso Martini and Classic Cosmopolitan RTS...

Overview: This Daily Mail article reveals that the UK is the world's leading consumer of instant coffee, with a majority of Brits...

Detailed Findings: Global Coffee Consumption Trends : Instant coffee is the most popular choice globally ( 39% ), followed by filter...

Detailed Findings: The article explores the rapid growth of the canned cocktail segment within the ready-to-drink (RTD) spirits market....

Detailed Findings: Beer Consumption Decline:  Beer consumption in the U.S. is at its lowest in over a generation. Draft Beer Downfall:...

Detailed Findings: Cat Ellis's article from TechRadar  explores the emerging trends in the coffee industry for 2025, highlighting...

Findings Ready-to-drink (RTD) cocktails have grown into a $13 billion category, now accounting for 12% of the total alcohol market. While...

Findings: The global Ready-to-Drink (RTD) coffee market is projected to double, growing from $12.6 billion in 2022 to $26.0 billion by...