Innovation of the Day: Triple-Shot Espresso Energy Drinks
Findings: Black Rifle Coffee Company (BRCC) has introduced a new line of energy drinks, set to debut in late Q4 2024 and become available...
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InsightTrendsWorld
- Aug 21
- 2 min
Innovation of the Day: Low-Sugar Kefir Waters
Summary of Article: Kif & Co. is introducing a low-sugar kefir water, aiming to capture the growing consumer interest in gut health and...
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InsightTrendsWorld
- Aug 19
- 2 min
Insight of the Day: Matcha boba tea: Why you need this new superfood drink and health-conscious trend in your life
Here's a breakdown of the key information from the article about Matcha Boba Tea: Summary: Matcha boba tea is a trendy drink that...
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InsightTrendsWorld
- Aug 19
- 3 min
Insight of the Day: Top four trends driving soft drinks innovation
Summary: Top 4 Trends Driving Soft Drinks Innovation Findings The soft drinks market is experiencing flat or declining sales in certain...
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InsightTrendsWorld
- Aug 9
- 3 min
Innovation of the Day: Energizing Tropical Smoothies
Summary: The article discusses the launch of the Paradise Punch Smoothie by Erewhon, a collaboration with the clean energy drink brand...
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InsightTrendsWorld
- Jul 29
- 2 min
Insight of the Day: NPD Trend Tracker: Summer drinks special
Findings: Several new beverages are hitting the market, spanning categories like ready-to-drink coffee, fruit waters, functional...
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InsightTrendsWorld
- Jul 25
- 2 min
Insight of the Day: Energy drink category expands offerings, appeals to broader base
Summary: The energy drink market is thriving, driven by health and wellness trends, particularly the demand for sugar reduction and...
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InsightTrendsWorld
- Jul 9
- 2 min
Innovation of the Day: Richly Flavored Protein Smoothies
Findings: Smoodi has introduced two new high-protein smoothie flavors, Peanut Protein and Magical Mocha, packed with natural ingredients...
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InsightTrendsWorld
- Jun 25
- 2 min
Insight of the Day: Functional power: Brands tap into growing demand for energy drinks
Summary: The energy drink market is booming, fueled by consumer demand for functional beverages that offer a boost in productivity and...
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InsightTrendsWorld
- Jun 18
- 1 min
Insight of the Day: Novice consumers more likely to purchase wine with sweetness scales on labels, finds study
Findings: Visual sweetness scales on wine labels increase purchase intent among novice wine consumers compared to text descriptions....
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InsightTrendsWorld
- Jun 11
- 1 min
Insight of the Day: The Rise of Cannabis Drinks in the US
Findings: The cannabis drinks market, particularly hemp-derived THC beverages, is experiencing rapid growth. Minnesota's legalization of...
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InsightTrendsWorld
- May 28
- 1 min
Insight of the Day: How 'Healthy' Drinks Grew Into a $9 Billion Market in the US
The Business Insider article discusses the growing popularity of probiotic drinks and their impact on gut health and wellness. The market...
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InsightTrendsWorld
- May 20
- 1 min
Insight of the Day: What are adaptogens? Why these wellness drinks are on the rise
Adaptogenic drinks are gaining popularity due to their purported mental and physical health benefits. What are adaptogens? Ingredients...
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InsightTrendsWorld
- Apr 21
- 1 min
Insight of the Day: With ‘functional’ beverages, brands rush to quench a thirst for drinks that do more than taste good
Functional beverages have taken the beverage aisles by storm, offering more than just a refreshing sip. These drinks, designed to go...
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InsightTrendsWorld
- Mar 29
- 1 min
Insight of the Day: Should You Pay Attention to Moringa Tea?
As consumers become more health conscious, functional beverages, including teas, are in higher demand. One of the growing types of tea is...
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InsightTrendsWorld
- Mar 29
- 1 min
Insight of the Day: Carving out the white spaces in functional beverages
The article explores the concept of "white space" in the functional beverage market, referring to areas that are underserved or untapped...
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InsightTrendsWorld
- Mar 19
- 2 min
Insight of the Day: Why hydration drinks are quenching the beverage industry’s thirst for product growth
Hydration drinks have been gaining traction in the beverage industry as they offer a bridge between traditional beverage categories such...
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InsightTrendsWorld
- Mar 19
- 1 min
Insight of the Day: TikTok’s Latest Wellness Trend Is Called Sexy Water
The latest wellness trend on TikTok is called "Sexy Water," coined by content creator Kelly Grace Mae. This trend has taken over the...
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InsightTrendsWorld
- Mar 16
- 1 min
Insight of the Day: Report reveals top trends in functional beverages
According to a report by Mintel, a market research firm, there are several key trends driving growth in the functional beverages market:...
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