Consumers still want protein, but increasingly they don't want to consume it through products that look, taste and feel like traditional sports nutrition. Clear protein sodas such as Feisty show how functional nutrition is moving from powders, shaker bottles and gym culture into refreshing drinks designed around flavour, fashion and everyday enjoyment. As protein becomes mainstream, the opportunity is shifting from creating more protein products to putting protein into produc

Brands are increasingly using interactive product design to encourage healthier drinking habits, proving that moderation can become part of the experience rather than a restriction. The Evolution of Drinkware: Functional Design Is Shaping Better Drinking Habits Drinkware is evolving beyond simply serving beverages. Increasingly, brands are designing glasses, bottles, and drinking accessories that actively influence how people consume their drinks, combining functionality with