Wellbeing is becoming increasingly emotional as consumers look beyond physical health toward products that can actively influence how they feel. TRIP's low-calorie sparkling drink, infused with magnesium and botanicals and promoted by Kendall Jenner, Joe Jonas and Madeline Argy, captures this shift by promising something immediately understandable: a brief moment of calm amid everyday chaos. Positioned as both a functional wellness beverage and an alcohol alternative, TRIP po
