Broad Trend: Trust | Industry Trend: Ingredient Transparency Kendall Jenner's 818 Tequila is turning ingredient transparency into a bold advertising statement with its new “Nothing Extra” campaign. Featuring provocative imagery and the playful message “818 Is Naked. Kendall Jenner Is Not,” the campaign promotes the brand's additive-free positioning while introducing third-party laboratory testing to support its product claims. The initiative illustrates how brands can combine