Vadilal, Café Mocha, and the Situationship Generation: When Indulgence Mirrors How Young Consumers Approach Everything Else in Life Trend Category Framing: Commitment-Free Indulgence Culture — the shift from brand and flavor loyalty as consumer virtue to fluid experimentation as the defining Gen Z consumption identity, where the refusal to commit is the point, not the problem. Gen Z doesn't have a favorite ice cream flavor. They have a current one. The contradiction is commer