The Most Commercially Valuable Gaming Endorsement Is the One Nobody Paid For Doja Cat streaming Fortnite on Twitch — refusing Roblox requests with "I'm a 30-year-old woman, I don't do that" — generated almost a million views on X and went viral on Instagram without a single paid placement. She already has an Epic Games Mother of Thorns character, but the Twitch moment outperformed any campaign asset because it was genuinely unscripted. The shift this confirms is structural: a