Positive Nutrition Shift: from reduction-based health to experience-led indulgence Healthy no longer means boring The definition of “healthy snacks” is undergoing a major transformation. Instead of focusing on removing sugar, salt, and fat, the category is now driven by adding value—fiber, protein, plant-based ingredients—and delivering a full sensory experience. This shift reflects a deeper consumer expectation: snacks must be both functional and enjoyable, not a trade-off b