Broad Trend: Convenience Culture | Industry Trend: Microdramas Microdramas are transforming television entertainment into short, convenient experiences designed for smartphone viewing. Typically lasting 60–90 seconds per episode, these vertical series combine familiar storylines, fast-paced drama and frequent cliffhangers. Already established in China, where the market reportedly exceeded 100 billion yuan (£11 billion) in 2025, microdramas are expanding across the UK, US and
