Broad Trend: Famous & Familiar | Industry Trend: Franchise Prequels Hollywood continues investing in recognizable entertainment properties, but familiarity no longer guarantees box-office success. The upcoming The Hunger Games: Sunrise on the Reaping, scheduled for November 20, 2026, illustrates this challenge. Despite the franchise's established identity, worldwide box-office revenue declined from $865 million for Catching Fire (2013) to $364 million for The Ballad of Songbi