Trend: Experiences. Topic: Immersive Storytelling. East of Eden reached No. 1 on Netflix’s weekly TV chart with 6.5 million views, despite what Deadline describes as a relatively soft opening. Its success points toward a broader shift in streaming: amid an overwhelming supply of content, audiences can gravitate toward entertainment that feels like somewhere to go rather than simply something to watch. Zoe Kazan’s adaptation combines John Steinbeck’s familiar story, Florence P

A hit song can make consumers listen, but increasingly it is the story around the artist that makes them talk, search and remember. Stella Lefty’s rapid rise shows how music discovery is becoming intertwined with authenticity debates, social-media narratives and controversy: her billionaire-family background, “nepo baby” accusations and questions about the originality of her music have become part of the reason audiences want to hear her songs for themselves. In an overcrowde