How Hybrid Mary Janes Reveal Consumer Demand For Versatility, Novelty, And Familiarity In One Product Executive Summary Fashion is entering a new phase where consumers no longer choose between established categories. Instead, they increasingly gravitate toward products that combine multiple identities, functions, and aesthetics into a single design. Hybrid footwear has emerged as one of the clearest examples of this shift. The growing popularity of hybrid Mary Janes demonstra