The Best Underwear Is the One You Never Think About Two intimate apparel brands are defining 2026's most commercially powerful category moment through the same fundamental promise — eliminating the daily anxiety that conventional intimate apparel has consistently failed to address. Knix's leakproof technology absorbs 11 super tampons' worth, ending period leakage anxiety for 18 million pairs sold. Honeylove's targeted X compression with built-in side boning eliminates shapewe

The Most Personal Hygiene Category Has Found Its Fashion Moment Knix — founded in 2013 and now the #1 leakproof brand in North America with over 18 million pairs sold of a single silhouette — is leading the definitive commercial mainstreaming of period underwear. Absorbing up to 11 super tampons' worth, available XS through XXXXL, in styles from no-show thong to boxer, and in fashion-forward prints including limited-edition Meadows and White Polka Dot, Knix has solved the cen