Consumers Want Familiar Foods Reimagined In Unexpected Formats The return of M&S's viral strawberry sandwich and the launch of a chocolate, strawberry, and pistachio version reveal a larger shift in food innovation. Consumers increasingly seek products that combine familiarity with novelty, creating experiences that feel both recognizable and surprising. The success of the original sandwich demonstrates how retailers can transform simple ingredients into conversation-worthy p

How Netflix's Dessert Nachos Reveal A New Model For Creating Novelty From Familiar Foods Executive Summary Food innovation is increasingly shifting away from entirely new ingredients and toward the reinvention of familiar formats. Rather than creating completely new products, brands and creators are finding growth opportunities by reimagining existing food structures, occasions, and consumption experiences. Netflix's Voicemails for Isabelle and its signature dessert nachos pr