What the Trend Is: Consumers Use Colour as a Shortcut to Emotion, Wellness and Novelty Shoppers gravitate toward food colours that evoke warmth, vitality, calm, or uniqueness, linking colour directly to how they want to feel. Yellow and orange dominate as warmth-driven comfort cues:  These tones signal energy, nourishment and optimism. They help products feel emotionally uplifting during periods of stress and uncertainty. Deep purples and jewel tones attract with rich, unusua

What Is the Trend: Food as Emotional Fulfillment for India’s Generation Alpha The rise of emotion-led eating: IFF’s study reveals that...

What is the "New Food & Beverage Lifestyle" Trend? This is a comprehensive trend that goes beyond new flavors or ingredients. It reflects...

Why it is the topic trending: The Silent Epidemic Now Has a Name GLP-1 Injections Spark Public Dialogue:  The recent surge in popularity...

Why it is the topic trending: High Consumer Demand:  The article states that we are in the middle of a protein craze, evidenced by social...

Why This Topic Is Trending: Rising Influence of Social Media:  The emergence of cooking influencers and recipe-sharing platforms has...

Why is the topic trending? The increasing focus on health and wellness, particularly among middle-class individuals and Gen Z, is driving...

Detailed Findings: GLP-1 drugs are significantly impacting consumer eating habits.  This includes reduced appetite, altered taste...

Detailed Findings: High-Calorie Preference:  People across all body types (obese, non-obese, and post-bariatric surgery) showed a...

Findings Intuitive Cooking : A shift toward ingredient-led, improvisational cooking, inspired by social media trends. GLP-1 Journey...

Key Findings Health-Conscious Cohort: Gen Alpha emphasizes health and wellness, growing up with exposure to functional foods, vitamins,...

Findings : Consumers increasingly prefer managing their emotional wellness through food, beverages, and supplements instead of...

Findings :Gut health is a dominant wellness trend across all age groups in Asia. It has seen renewed interest due to new scientific...

Findings Mareya Ibrahim’s 13th Annual Trends Report identifies eight key food and beverage trends for 2025. These trends include...

Summary of Findings: Mintel’s 2025 food and drink trends highlight shifts in consumer behaviors and the food industry in response to...

Key Takeaway: One-third of U.S. food and beverage spending is now focused on health-driven decisions, reflecting a growing emphasis on...