Consumers Want Drinks That Deliver The Experience Of A Dessert The launch of Freddy's Custard Cream Sodas reflects a larger shift happening across foodservice and beverage innovation. Consumers increasingly expect beverages to deliver more than refreshment. They want drinks that provide indulgence, customization, visual appeal, and sensory enjoyment. The new lineup transforms familiar fountain sodas into richer, dessert-like experiences by combining carbonated beverages with