Broad Trend: Maximum Value | Industry Trend: Luxury Value Reassessment Luxury consumers are questioning whether premium prices still deliver sufficient value. According to PwC research reported in November 2026, 70% of surveyed consumers said they had forgone luxury purchases because prices did not match perceived value. Across the U.S., Europe and China, shoppers are reconsidering spending priorities, while brands including Dior, Chanel and Gucci are adjusting their product