Why The Trend Is Emerging: Gen Z Is Developing a Complicated Relationship With the Platform That Shaped Their Culture TikTok has a Gen Z problem that no competitor has yet solved: 65% of Gen Z use it daily while 60% trust it less than before. That gap between habitual use and eroding trust is the defining social media tension of 2026 — and its implications reach well beyond a single platform into how brands, marketers, and creators build audience relationships in a post-trust