Trend: Maximum Affordable. Topic: Pay-What-You-Can Fine Dining. Merchant Roots in San Francisco is offering selected dinners where guests decide what they can pay for an experience normally priced at $238 per person. The experiment illustrates how affordability can expand through flexible access to an existing premium offer. ➡️ Trend Insight: Maximum Affordable creates opportunities to make desirable experiences financially accessible while preserving what makes them worth ch