Broad Trend: Digital Wellbeing | Industry Trend: Bloomscrolling Social media users are exploring a more positive way to spend time online. Bloomscrolling, a practice promoted by wellness brand nomie, encourages people to replace distressing content with uplifting stories, joyful videos and soothing experiences. Emerging as an alternative to doomscrolling, the trend reflects Digital Wellbeing, where consumers actively shape their online environments to support happiness, emoti

Trend: Simplification. Consumers are questioning whether constantly pursuing more possessions, achievements and possibilities actually creates a better life. Psychology Today’s exploration of “The Power of Enough” reflects a shift toward Moderation, where accepting limits and appreciating what already exists can become a route to greater Contentment. Why Everyone Is Talking About It: More Isn't Always Making Us Happier Modern culture has long encouraged the idea that happines