What is the “Gendered Energy Branding Backfire” Trend: A Consumer Rejection of Stereotype-First Product Design Consumers are increasingly rejecting gendered marketing, gravitating toward inclusive products that align with modern identity norms and expectations. • Bold Aesthetic Segmentation Fails in Modern Markets Brands once used gendered cues—colors, flavors, and packaging—to simplify targeting, but the cultural context has shifted dramatically. FLRT’s overtly “for women” p

What is the “Sizing Inclusivity” Trend: Fashion’s Fit Reckoning From Runway Ideals to Real Bodies The modern consumer no longer tolerates exclusion through sizing. Shoppers expect brands to recognize the diversity of real human shapes and proportions. The definition of fashion inclusivity now extends beyond campaigns and catwalks — it lives in the actual fit of the product. Sizing as the New Luxury Standard In a market battling slowdowns and price fatigue, inclusivity in sizi

What is the Conner Ives SS26 Cultural Celebration  Trend? Conner Ives’ SS26 show during London Fashion Week went beyond fashion, becoming...

Why it is the topic trending: Viral Online Discussions:  The trend of men drinking matcha has sparked significant debate and...

Why is the topic trending?   Met Gala Theme Announcement:  The unveiling of the Met Gala's 2025 theme, "Superfine: Tailoring Black...

Why it is the topic trending: Inclusivity in Fashion:  The focus on size-inclusive silhouettes in swimwear addresses a growing demand for...

Why It Is Trending The topic of "girl words" is gaining traction as brands and society grapple with the implications of language that...

Why is this Topic Trending? Fashion brands are significantly underrepresenting women aged 50 and above despite their strong purchasing...

Why it is the topic trending: Growing Halal Market:  The inclusion of Halal options in the QSR industry reflects the increasing demand...

Why It Is the Topic Trending: The launch of the Bojangler Deluxe Fish Sandwich by Bojangles for the Lenten season highlights a growing...

Why It Is Trending Victoria’s Secret is trending as it attempts to win back Gen Z consumers by transforming its legacy image. The brand...

Why It’s Trending Stone Island’s "Community as a Form of Research" campaign is making waves for its unique approach to brand-building by...