Trend: Pragmatism. Topic: U.S. Electric Vehicle Market Rebound. Following a dramatic 44 percent contraction in late 2025 caused by the expiration of federal EV tax credits, battery electric vehicle (BEV) sales in the United States recorded their strongest quarterly performance in a year during Q3 2026, reaching over 262,000 units. Rather than relying on government subsidies to stimulate adoption, current market growth is driven by consumer pragmatism. Faced with high gasoline

Technology keeps getting smarter, but consumers are still prioritising something much simpler: products that perform their core functions better. While smartphone brands push AI, foldable designs and new features, US consumers say price, longer battery life and more storage are the strongest reasons to consider upgrading. It reflects a broader Functionality trend in which consumers increasingly judge innovation not by how much technology can do, but by how effectively it solv

Moviegoers have not stopped spending on cinema — they are becoming more selective about which films deserve the trip. The Dog Stars opened to just $8 million domestically across its first three days despite an $80 million-plus production budget, while established theatrical hits continued attracting larger audiences weeks into their runs. The contrast reflects a broader Worth the Spend shift, as consumers increasingly concentrate their money, time and attention around product