Trend: Functional Meal Shifting. Topic: Functional Meal Shifting - Mid-morning snacking displacing traditional breakfast. The morning snack has officially entered a new era, with busy consumers trading traditional sit-down breakfasts for quick bites that actually fuel their daily grind. By swapping classic cereal for protein-packed options and functional treats, modern shoppers are totally rewriting the morning playbook. This massive shift matters because it marks the rise of
