Detailed Findings Strong Post-Challenge Commitment 27% of participants who tried Veganuary 2024 became full-time vegans within six...

Detailed Findings Growing Interest in Secondhand Selling 24 million Brits  are active on resale platforms (e.g., Depop), earning an...

Detailed Findings: The Rising Influence of Gen Alpha Born between 2010 and 2025 , Gen Alpha is already showing keen interest in beauty...

Detailed Findings: Transformative Food Technology Advanced machinery, nanotechnology, and smart packaging are optimizing production and...

Detailed Findings: Nutritionally Balanced Meals Panda Express has introduced Balanced Protein Plates  created in partnership with...

Detailed Findings: Mission Produce’s AvoIntel report identifies five pivotal trends for avocados and mangoes in 2025: Record Dollar...

Detailed Findings: The U.S. Surgeon General's warnings linking alcohol to cancer come at a challenging moment for restaurants that rely...

Detailed Findings Sparkling Tea Takes Center Stage Luxury retailers Berry Bros. & Rudd and Fortnum & Mason report strong sales of...

Detailed Findings: Health and Naturalness:  Growing demand for minimally processed and natural products as consumers scrutinize labels...

Detailed Findings: Globe Trek:  Consumers are seeking inspiration from both international travel and the comfort of home. Trending...

Detailed Findings: Product:  'Sex, Drugs, Rock & Dry Old Fashioned' - a limited-edition, non-alcoholic cocktail. Ingredients:  100% Rye...

Detailed Findings: Participation in Dry January is declining among Gen Z and Millennials . Young people are exploring alternative...

Detailed Findings: GLP-1 (glucagon-like peptide-1) is a hormone that regulates appetite and blood sugar. GLP-1 medications, originally...

Detailed Findings: Preventative Health Tests:   Rise in popularity of comprehensive health tests like Prenuvo scans (MRI-based) and Neko...

Detailed Findings (Organized by Prediction): No-Alcohol Wine Achieves Luxury Status:  Premium no-alcohol wines are emerging, driven by...

Detailed Findings: Gen Z and Alcohol:  20% of Gen Z in the UK don't drink alcohol, 12% higher than the national average for other...

Detailed Findings Origin of the Trend : 75 Soft Challenge : A more balanced adaptation of the 75 Hard Mental Toughness Program  created...

Detailed Findings The APAC food and beverage (F&B) industry in 2025 is being influenced by five key trends: Sustainability and...

Detailed Findings: Increased Use of Health Tech:  Wearables, continuous glucose monitors, and health apps are becoming increasingly...

Detailed Findings (Organized by Trend): New Luxury Lexicons:  Beauty and wellness are becoming the new luxury, with fashion brands...