Contrast-Driven Consumption: flavor experience shifts from harmony to tension Opposites become the appeal The rise of “swicy” menus—like the FlameThrower Chicken Strip Basket from Dairy Queen Canada—signals a shift where food is designed around intentional contrast rather than balance. By combining spicy and sweet elements in the same bite or meal, brands are creating multi-sensory experiences that feel more dynamic and memorable. Emotionally, this trend is driven by exciteme