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Restaurants: App-Upgrading the Menu: How Shake Shack Uses Its Mobile App to Weather a Weak Economy
What Is the Trend: “Mobile App as Rescue Launcher” In challenging economic conditions, casual dining brands are leaning heavily on mobile apps to maintain traffic and engagement. Shake Shack is using its app to deliver value-led promotions (such as $1 sodas and $3 fries) targeted at cost-conscious diners. The brand is funnelling web traffic directly into the app for smoother ordering and conversion, reducing friction between browsing and buying. The app is positioned as a “tr
InsightTrendsWorld
Nov 15 min read
Restaurants: Five-Spot Feasts: How QSRs Are Reinventing Value Packaging
What is the “£5 Meal Deal” Trend: A strategic reassertion of value by QSRs using curated bundles to restore affordability and drive customer traffic. The £5 (or equivalent price-point) curated meal bundle is being adopted by fast-food and QSR (Quick Service Restaurant) operators as a strategic lever to reassert value, drive footfall, and combat “menu fatigue” in an era of elevated food costs and consumer price sensitivity. Many QSRs are packaging a main item, fries, a drink,
InsightTrendsWorld
Oct 1710 min read
Restaurants: QSR Growth Shake-Up: Coffee, Chicken & Mexican Chains Lead 2025
What is the Fastest-Growing QSR Category Trend? In a year when many fast-food restaurants are struggling to hold customer traffic, three...
InsightTrendsWorld
Sep 304 min read
Restaurants: Value Menus: The New Battleground for Restaurant Traffic
What is the Value Menu Trend? The value menu trend is a strategic response by the foodservice industry to consumer price sensitivity,...
InsightTrendsWorld
Sep 128 min read
Restaurants: The Value Menu Revival
The "Extra Value Meals" Trend This trend is centered on McDonald's strategic reintroduction of its "Extra Value Meals" discount menu....
InsightTrendsWorld
Sep 88 min read
Restaurants: McDonald’s Brings Back the Extra Value Meal: Fast-Food Price Wars Are Heating Up
What is the Extra Value Meal Revival Trend ? Bundled Savings Return : Starting September 8, McDonald’s will reintroduce its Extra Value...
InsightTrendsWorld
Sep 35 min read
Restaurants: Back-to-School Bite: Dickey’s “Kids Eat Free” Turns Barbecue Into Budget Relief
Why It’s Trending: Family Value Meets Seasonal Strategy Perfectly Timed Back-to-School Relief – The start of the school year is one of...
InsightTrendsWorld
Aug 134 min read
Restaurants: A Recipe for Recovery: How McDonald's is Winning Back Customers with Value
Why the Price is Right: The Resurgence of the Value Menu The trend of fast-food customers, especially those with lower incomes, pulling...
InsightTrendsWorld
Aug 78 min read
Restaurants: Inflation, Indulgence & The Chicken Sandwich Surge: How Fast Food Battles Reveal Today’s Brand & Consumer Reality
Why It Is the Topic Trending: The Chicken Sandwich as a Cultural Barometer Heightened Fast Food Competition : The so-called Chicken...
InsightTrendsWorld
Jul 317 min read
Restaurants: Popeyes Ignites "Wrap Wars" with Strategic Freebie Play Amidst Fast Food's Value Battle
Why it is the topic trending: The Fast Food Frenzy for Value and Novelty Intense Fast Food Competition: The quick-service restaurant...
InsightTrendsWorld
Jul 1121 min read
Restaurants: McDonald's Doubles Down on Value with Premium-Profile Burger
Why it is the topic trending: Why McDonald's Value Menu Addition is Newsworthy Value Focus in QSR: The addition of a new item to...
InsightTrendsWorld
Jul 111 min read
Restaurants: French have an appetite for cut-price dinners in divisive trend
Why it is the topic trending: Cost of Living Crisis Impacting Dining Habits: Rising inflation has led to French diners eating out less...
InsightTrendsWorld
Jun 712 min read
Restaurants: Dunkin' shares its new summer menu
Why it is the topic trending: Popular Brand Menu Update: Dunkin' is a well-known and popular fast-food chain, particularly for breakfast...
InsightTrendsWorld
May 3016 min read
Restaurants: Will Limited-Time Offers Increase as a Restaurant Trend Throughout 2025 and Beyond?
Why it is the topic trending: Soft Sales and Decreased Traffic: Restaurants have been experiencing a downturn in sales and customer...
InsightTrendsWorld
May 3012 min read
Restaurants: In 2024, casual dining hit the reset button
Why it is the topic trending: Significant shifts within the industry: The year 2024 saw major changes in the casual dining sector, with...
InsightTrendsWorld
May 3012 min read
Restaurants: Value-seeking consumers shape Canadian dining preferences
Why it is the topic trending: Cost-of-Living Concerns: Persistent inflation and rising expenses across various sectors are forcing...
InsightTrendsWorld
May 2812 min read
Restaurants: Neither Burger King nor McDonald's: this chain is killing it with its latest novelty
Why it is the topic trending: Value Proposition in Inflationary Times: The article highlights how Applebee's "All You Can Eat" offer...
InsightTrendsWorld
May 248 min read
Restaurants: How Pizza Hut and Yum! Brands are Bringing Chicken to the Forefront
Why This Topic Is Trending: • Gen Z’s Protein Preferences Nearly half of consumers aged 18–24 now rank chicken as their favorite protein...
InsightTrendsWorld
May 2211 min read
Restaurants: Europe Foodservice On Track For Modest Spend Recovery in 2025 With Emerging Opportunities Ahead
Why it is the topic trending: • Post-Pandemic Recovery Analysis: The European foodservice industry is navigating recovery after...
InsightTrendsWorld
May 2212 min read
Restaurants: Wendy’s Predicts Diners Will Feel Pressured All Year
Why is the topic trending? Prediction of Continued Financial Strain for Diners: Wendy's, a major fast-food chain, anticipates that...
InsightTrendsWorld
May 58 min read
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