Color-as-Experience: food becomes visual identity before it becomes flavor Purple becomes the product The rise of all-purple menus—like the Grimace-themed launch from McDonald's Germany—signals a shift where color is no longer an accent but the central concept of the menu. Instead of building meals around taste profiles alone, brands are designing fully color-coordinated food ecosystems that deliver a cohesive, instantly recognizable experience. Emotionally, this trend is dri