The $19 Strawberry Has Competition — and It Brought No Marketing Budget Laurel Supply opened in West Hollywood blocks from Erewhon with no press release, no social media account, and no marketing spend. Within a weekend, dozens of TikTok videos had flooded the platform, users were calling it "the hottest spot," and the comparison economy between the two luxury grocers was already generating organic content at scale. The store did one thing: it made every detail photograph-wor