Findings : Baskin-Robbins Japan has launched a Hello Kitty-themed promotion to celebrate the character’s 50th birthday, featuring the...

Findings A recent survey of 9,000 consumers from Gen Z to Boomers reveals shared preferences across generations, particularly around...

Findings Wendy’s may soon introduce a Krabby Patty burger, inspired by the iconic fictional sandwich from Nickelodeon's “SpongeBob...

Summary of Kraft Heinz Canada and KFC's Collaboration Findings Two iconic Canadian comfort food brands, Kraft Dinner (KD) and KFC, have...

Summary: Findings:  Oreo and Coca-Cola are collaborating to launch two limited-edition mashup products: Oreo Coca-Cola Sandwich Cookie...

Chipotle, a fast-casual restaurant chain, has launched a new makeup product called "Lipotle" in partnership with Wonderskin. This lip...

Summary: Absolut Vodka and Heinz have relaunched their collaborative Tomato Vodka Pasta Sauce due to overwhelming consumer demand. The...

Summary: The "Beach Bum" cocktail, a mix of Kona Big Wave and Golden Road Mango Cart, is gaining widespread popularity across...

Summary: Food manufacturers are leveraging co-branded product "mashups" to tap into consumer desires for both familiarity and...

Petra Collins' I'm Sorry Collection Relaunch: Key Points and Implications Key Findings: Relaunch of Exclusive Collection: Petra Collins...

Key Findings: Rise of Weekend Surfing: A growing number of young Chinese professionals are embracing surfing as a weekend escape from...

Findings: Pronto is releasing a limited-edition Pokémon-themed menu in Japan for the summer season. The menu features both food and drink...

Beverage Brand Collaborations in China: Key Findings and Implications Findings: Pepsi China x D Desirable: Leverages Dylan Wang's...

Findings: Erewhon, a Los Angeles-based health food store, has partnered with Vacation, a sunscreen brand, to launch a new smoothie called...

Balletcore Goes Mainstream: The Trend: Balletcore, a fashion aesthetic inspired by ballet attire (think leotards, tulle...